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Understanding India: Business & Culture

Understanding India: Business & Culture
Spend two weeks over winter break studying business and culture in Delhi and Goa.
Goa, India
Language of Instruction: 
Winter Break
Academic Disciplines: 
International Business
-Open to All Majors
Graduate Courses
Program Type: 
Fulfills KU Core 4.2
Open to non-KU Students
Faculty Led
  • Tour important industry sites and meet with executives of Indian firms.
  • Visit the Taj Mahal and a variety of significant cultural and historic sites in Goa and Delhi. 
  • Experience life at one of India's premier management schools, the Goa Institute of Management.
  • Open to all students with an interest in learning about India.
Program Summary: 

Develop an understanding of the complexities of doing business in India in this fascinating two week program. The first portion of the program will take place on the coast of India in Goa.  Students will stay at the Goa Institute of Management (GIM) and participate in classroom lectures with GIM faculty, discussions with business executives of Indian firms, and site visits to local and regional companies showcasing industries including tourism, pharmaceutical, mining, and shipping.  The program has previously visited the Automobile Corporation of Goa, Cipla/Lupin Pharmaceuticals, Guala Closures, Mormugao Port Trust, and cashew and spice farms.  Cultural activities and visits in Goa will include the Tambdi Surla Temple, a traditional dhow boat cruise, and daily yoga with a private instructor.   

Participants will then travel together to Delhi for the second portion of the program.  Industry visits in Delhi may include Reliance Retail, Wal-Mart India, Federation of Indian Chambers of Commerce and Industry, the Railways Ministry, and Indian Parliament.  Cultural activities while in Delhi will include a day trip to the Taj Mahal and visits to the Indian Gate, Lotus Temple, Humayun’s Tomb, the Hauz Khas village, the Red Fort, and a cultural show at Kingdom of Dreams.


Goa, India

Famous for its beaches and world heritage architecture, Goa is located along the Arabian Sea on the West coast of India.  With a population of approximately 1.5 million, Goa is one of the smallest states in India, but also one of the most affluent thanks to its thriving tourism, agricultural, and health industries.  Goa has the highest per capita income in the country and boasts a strong education system that has resulted in a literacy rate of 82 percent.  Goa is home to several professional colleges, including institutes of management, medicine, engineering, dentistry, architecture, pharmacy, and polytechnics.  Once a Portuguese colony, Goa still exhibits a unique blend of Portuguese and Indian cultures.  The people of Goa are known for their friendly and easygoing nature and Goa is considered one of the safest places in India for women.  Goa is also known as a health hub where people from all over the world flock for inexpensive health treatments.  The climate is warm and humid throughout the year, with winter season temperatures ranging from 70-82 °F. 

Delhi, India

Delhi is the bustling political and administrative capital of India and its second largest city.  Continuously inhabited since the 6th century BCE, today Delhi is a diverse city with monuments of its ancient past juxtaposed with modern living.  Delhi is home to major multinational corporations and visits to prominent firms in the Delhi area are included in the program.

Academic Information: 

Students will earn 3 hours of credit in MKTG 400: Special Topics in Marketing or IBUS 500/895: Understanding India: Business & Culture.

Course instruction is provided by KU's faculty director, Professor Sanjay Mishra, and faculty members from the Goa Institute of Management.  The course will include a combination of lectures, industry visits, discussions with firm executives, and cultural activities.  Students are required to participate fully in pre-departure meetings and all scheduled activities in India.

The Goa Institute of Management (GIM) is a top management school in India.  A new 50 acre eco-friendly campus set in the foothills of the Sahyadris Mountains boasts state of the art facilities, a faculty comprised of industry professionals and academics, innovative centers of excellence and prestigious international linkages.  GIM offers a broad array of programs and a curriculum focused not only on core management concepts, but also on building character and an ethical approach to conducting business.  GIM students are regularly involved in extracurricular activities and community initiatives.  Students will have the opportunity to live and experience student life on the GIM campus.


Students will be housed in student residence halls on the campus of the Goa Institute of Management (GIM) during the program's time in Goa.  While in Delhi, students will stay in double or triple occupancy hotel rooms.  Most meals will be provided and are included in the cost of the program.


This program welcomes students who have a serious interest in learning about Indian markets and culture.  Minimum 2.5 GPA required (exceptions considered after submission of a petition).  Non-KU applicants may also apply.

Further Reading: 

Visit the Goa Institute of Management’s website here: http://www.gim.ac.in/2015/

Scholarships may be available for study abroad programs.  Consult the Center for Global Business Studies website for more information on study abroad scholarships for business students. For general study abroad scholarship information, consult the Study Abroad & Global Engagement website.

Program Faculty: 

Sanjay Mishra, Professor in the KU School of Business, obtained his PhD. in Marketing from Washington State University.  Current areas of expertise include consumer choice, website perception, and cross-cultural branding. 




Summer 2022 programs now accepting applications !

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