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WHU Summer Institute

WHU Summer Institute
Study the business environment in Europe in Europe‘s largest national economy. This program is ideal for students interested in learning about doing business in Europe.
Vallendar, Germany
Language of Instruction: 
Academic Disciplines: 
Program Type: 
Summer Non-Faculty Led
  • Study business in English.
  • Earn 3 KU credits during the two week program.
  • Visit international businesses and major European banks.
  • Experience life in a picturesque German city along the Rhine River.
Program Summary: 

Spend two weeks at one of Germany's most prestigious business schools studying the political and economic environment in Europe and its impact on business in the region.  The Bachelor European Summer Program offers students the opportunity to explore topics such as trade and monetary integration in Europe and the EU, how to compete in European markets, business strategies for foreign direct investment, luxury brand management, operations management in Europe, and cultural aspects of doing business in Europe.  Interspersed with academic lectures, case studies, and group work, the program integrates cultural experiences and practical business examples including industry on-site visits.


The campus of WHU is located in Vallendar in picturesque western Germany, overlooking the Rhine and Moselle Rivers.  Vallendar is a suburb of the 2,000-year-old town of Koblenz.  Koblenz has an abundance of cultural monuments and historic buildings and the area is framed by four low mountain ranges, offering ample opportunity for outdoor activities.  Students can explore the cozy lanes and narrow alleyways of Koblenz and Vallendar, walk the river promenades, and take a boat cruise up and down the Rhine River.  The relaxed and happy atmosphere make Koblenz and Vallendar a friendly area where students will feel immediately at home.

Vallendar is centrally located in Europe, making travel to other European cities and countries accessible. WHU is located about one hour from Cologne (Köln) and one hour from Frankfurt, known as the financial and business centers of Germany and the fourth and fifth largest cities in the country.

Academic Information: 

During this two week program, students will take one course: The Business, Political and Cultural Environment in Europe.  The course includes lectures, group work, industry site visits, and cultural activities.  Upon successful completion of the program, students receive credit for IBUS 400: Special Topics in International Business for 3 KU credits. The course covers the following topics:

  • Trade Integration in Europe and the European Union
  • Monetary Integration in Europe: The Euro as Europe‘s Common Currency
  • Competing in European Markets
  • Operations Management in Europe – Embracing Sustainability
  • Business Environment and Strategies of Foreign Direct Investment
  • Investors in Central and Eastern Europe
  • European Marketing
  • Luxury Brand Management

Learn more at the program website: Bachelor European Summer Program

WHU - Otto Beisheim School of Management is a small, private business school dedicated to preparing students for productive careers in business. Founded in 1984, WHU is a modern institution that embraces cutting edge research and teaching methods.  With a student body numbering approximately 1200, class sizes are small and students receive a highly interactive, student-centered learning experience.  Course instruction emphasizes cooperative, practice-oriented work.  WHU partners with over 200 universities worldwide and is committed to being an international institution at the forefront of business education in Europe.


WHU provides students single room accommodations near the WHU campus. Students register for housing through WHU once they have been accepted to the program.

Life Abroad: 

2018 Dates

  • Depart US: May 25 or 26
  • Arrival day: May 27.  Airport pickup at the Frankfurt Airport (Meeting Point Terminal 1) is arranged for Sunday, May 27 between 9:00-10:00 AM.  Students may opt to arrive the night before and stay in a hotel or hostel in Frankfurt (WHU can provide accommodation recommendations).
  • Departure day: June 8

Dress code is casual for classes and business casual for company visits and events. 


Open to KU undergraduate students who have a minimum 2.5 cumulative GPA.  There is no language requirement as all coursework will be taught in English.

Further Reading: 

Scholarships may be available for study abroad programs.  Consult the Center for Global Business Studies website for more information on study abroad scholarships for business students. For general study abroad scholarship information, consult the Study Abroad & Global Engagement website.

Learn more about the WHU Summer Institute:

WHU Summer Institute

Exchange @ WHU Campus

WHU International Facebook page


Deadlines Extended for Spring 2020 & Winter Break 2020 Programs !
List of Programs (PDF)

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Contact: studyabroad@ku.edu

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