WHU European Summer Program
- Gain insights into the international business environment of Europe.
- Earn 3 KU credits during this three week program conducted in English.
- Experience life in a picturesque German city along the Rhine River.
Spend three weeks at one of Germany's most prestigious business schools studying the political and economic environment in Europe and its impact on business in the region. The WHU Bachelor European Summer Program explores topics such as trade and monetary integration in Europe and the EU, how to compete in European markets, business strategy, luxury brand management, operations management in Europe, and cultural aspects of doing business in Europe. Interspersed with academic lectures, case studies, and group work, the program integrates cultural experiences and practical business examples including industry site visits.
Amenities of this program include single rooms in modern student accommodations near the campus, a welcome reception, provided lunches, field trips, bus ticket, 24-hour gym access, on-campus WiFi, library access, and a farewell dinner.
The campus of WHU is located in Vallendar in picturesque western Germany, overlooking the Rhine and Moselle Rivers. Vallendar is a suburb of the 2,000-year-old town of Koblenz. Koblenz has an abundance of cultural monuments and historic buildings and the area is framed by four low mountain ranges, offering ample opportunity for outdoor activities. Students can explore the cozy lanes and narrow alleyways of Koblenz and Vallendar, walk the river promenades, and take a boat cruise up and down the Rhine River. The relaxed and happy atmosphere make Koblenz and Vallendar a friendly area where students will feel immediately at home.
Vallendar is centrally located in Europe, making travel to other European cities and countries accessible. WHU is located about one hour from Cologne (Köln) and one hour from Frankfurt, known as the financial and business centers of Germany and the fourth and fifth largest cities in the country.
During this three week program, students will take one course: The Business, Political and Cultural Environment in Europe. The course includes lectures, group work, industry site visits, and cultural activities and is taught by top practitioners and subject experts. Upon successful completion of the program, students receive credit for IBUS 400: Special Topics in International Business for 3 KU credits. The course covers the following topics:
- Trade Integration in Europe and the European Union
- Monetary Integration in Europe: The Euro as Europe‘s Common Currency
- Competing in European Markets
- Operations Management in Europe – Embracing Sustainability
- Business Environment and Strategies of Foreign Direct Investment
- European Marketing
- Cultural Competence
Learn more at the program website: Bachelor European Summer Program
WHU - Otto Beisheim School of Management is a small, private business school dedicated to preparing students for productive careers in business. Founded in 1984, WHU is a modern institution that embraces cutting edge research and teaching methods. With a student body numbering approximately 1200, class sizes are small and students receive a highly interactive, student-centered learning experience. Course instruction emphasizes cooperative, practice-oriented work. WHU partners with over 200 universities worldwide and is committed to being an international institution at the forefront of business education in Europe.
WHU provides comfortable, modern accommodations in student apartments within easy walking distance of the WHU campus. Each student will have a single room and can choose from options ranging from a single room apartment to a single room in a shared apartment. Students register for housing once they have been accepted to the program.
- Depart US: May 22 or 23
- Arrival day: May 24. Airport pickup at the Frankfurt Airport (Meeting Point Terminal 1) is arranged for Sunday, May 24 between 10:00-11:00 AM. Students may opt to arrive the night before and stay in a hotel or hostel in Frankfurt (WHU can provide accommodation recommendations).
- Departure day: June 13
Dress code is casual for classes and business casual for company visits and events.
Open to KU undergraduate students who have a minimum 2.5 cumulative GPA. There is no language requirement as all coursework will be taught in English.
Scholarships may be available for study abroad programs. Consult the Center for Global Business Studies website for more information on study abroad scholarships for business students. For general study abroad scholarship information, consult the Study Abroad & Global Engagement website.
Learn more about the WHU Summer Institute: