• Tours and presentations at Oracle Red Bull Racing’s Formula 1 factory in Milton Keynes, UK discussing how A.I. is used to develop both business and performance strategy for their race team operations.
• Tour of Red Bull’s wind tunnel testing facilities and unofficial test track (Silverstone)
• Tours and presentations at commercial interests in London, UK discussing how A.I. is used to develop business strategy for their customers as well as their own internal business processes

This program consists of a semester-long KU campus spring course and a week-long visit to London during spring break. 

Classes prior to the London visit will include an overview of business strategy, an overview of generative AI and the roles that it plays in the workplace, and a historical overview of Formula 1’s organization and business operations up to the present era.

Monday through Wednesday of spring break week, the group will visit with various commercial interests in London discussing how A.I. is used to develop business strategy for their customers as well as their own internal business processes. 

Thursday will be spent at Oracle Red Bull Racing in Milton Keynes, focusing on topics such as sponsorship package valuations; supply chain management; race team logistics; racecar performance development; driver performance development; race operations.

On Friday the group will head out to the Silverstone F1 track and museum.

Arrival day, Sunday, March 14, and Saturday, March 20 will be used for visits to various historical sites to better understand the commercial, cultural and historical significance of the UK.

The historic city of London is a global center for commerce, the arts, fashion, media, education, research and professional services and is one of the world’s leading financial centers.  Diverse and rich in culture, over 300 languages are spoken within the Greater London area.  The extensive London Underground is recognized as the best subway in the world, making travel easy and efficient to famous landmarks such as Buckingham Palace, Piccadilly Circus, Westminster Abbey, West End theaters, Tower of London, Greenwich and the Prime Meridian and numerous other museums, theatres, and sporting events. 

Students will enroll in either IBUS 500 Individual Research in International Business or MKTG 400 Special Topics in Marketing: Driving Motorsport Strategy Using A.I. for three credits.

Students and faculty will stay at a Bloomsbury neighborhood hotel near the Russell Square Tube station. Accommodation is double occupancy. 

All students have unique things to consider when studying abroad. A Traveler Profile is a set of personal factors, characteristics or life experiences that could impact daily life abroad. Your individual Traveler Profile may include things such as your age, foreign language proficiency, gender, medical history, medication use, mental health, mobility, piercings and tattoos, travel experience, and more. 

SAGE is dedicated to creating international engagement opportunities that meet the needs of all our students and providing resources to support you through the process of studying abroad. Before selecting a program, consider how your Traveler Profile may impact your experience abroad in unique ways and talk with your Program Coordinator about any program-specific concerns. Students with documented disabilities should discuss any accommodation needs with their Program Coordinator early in the planning process. 

Check our Traveler Profile pages linked below for information specific to you and other students who may be on your program. 

• Adult Learners and Non-Traditional Students
• First Generation Students
• Physical and Mental Health Histories
• Religious, Spiritual, and Non-Religious Students
• Sexual and Gender Diversity
• Students of Color Abroad
• Students with Children
• Students with Financial Need
• Veterans, Active Duty, and ROTC
• Visible and Invisible Disabilities 

Open to KU students who have a minimum 2.5 GPA. Admission is competitive.

Program Cost for Driving Motorsports Strategy Using A.I.

Business School Scholarship

Business students are eligible for School of Business scholarships to participate in this program. Students who have not previously received study abroad scholarships from the Business School will have priority for scholarship awards.  For more information, application instructions, and submission details, please see the Global Business Studies' website.

For more information, contact:

Tom Holland
Program Director
Capitol Federal Hall, Room 3118
785-864-3162
email: tom.holland@ku.edu

Kelly Crane
Program Co-Director
Capitol Federal Hall, Room 4126
785-864-6964
email: kcrane@ku.edu