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Creativity and Culture in Rome

Creativity and Culture in Rome
Spend three weeks over the summer studying marketing and strategic communications in Rome, Italy.
Rome, Italy
Language of Instruction: 
Academic Disciplines: 
-Open to All Majors
Graduate Courses
Program Type: 
  • Explore the role that culture plays in effective brand messaging
  • Spend three weeks exploring the city of Rome
  • Using knowledge gained during their time in Italy, participants will work together to create and promote an online culture and trends publication
Program Summary: 

Breakthrough strategic thinking and creative brand messaging depends on the ability to connect with people and culture.  In order to discover the Why behind the way people live, think, and buy, strategic communications practitioners must develop an understanding of markets, people, and culture.  Strategic messaging now must work across global cultures and markets.  Never has it been more important than it is today to embrace a vision of markets and cultures as interconnected, inclusive and multi-cultural.  Students in this program will be working within a setting that requires a “global mindset” in order to help them think, act and lead globally. 

Creativity & Culture: Rome 2017 focuses on helping students develop the ability to immerse, observe, understand and connect with people and culture in context.  Students will work in collaborative teams to conduct ethnographic research with an emphasis on trends and cultural consumer styles.  In addition to structured, ethnographic exploration, the 3-week session includes a series of collaborative group intensive creative workshops where teams will produce one special edition of The Agency’s new culture and trends quarterly online publication called “The Watch”.  Work for this special edition will include developing promotional messaging. 


Rome, the Eternal City, is located along the Tiber River and is one of Europe’s most ancient urban centers, dating back almost 3,000 years. Rome’s early inhabitants left behind a trove of art and architectural masterpieces which provide an interesting contrast as they live beside Rome’s modern-day businesses, shops, cafes, and financial centers. As a taste-making and culture-driving capital of the world, Rome offers a unique set of cultural engagement, creative insights and challenges to build students’ global strategic communications competency. 

One of the great discoveries in Rome is learning to appreciate how the past and the present live side by side, creating a constantly re-invigorated dialogue of the New and the Old, the expected and unknown.   This intersection of Rome’s past and present cultures provides a unique and ideal location for students to study creativity and culture and the effects of how these two forces enrich and inform an inclusive, collaborative, and diverse marketplace of ideas, people, and communications. 

Academic Information: 

Three hours of upper level undergraduate credit are granted by the University of Kansas upon successful completion of the program.

Credit: JOUR 500 – Topics in Journalism: Creativity & Culture

Prerequisite: Eight hours of journalism.  Students not meeting this prerequisite may enroll in the course with instructor permission.


In Rome, students will stay in shared apartments in double or triple occupancy rooms.  During excursions requiring overnight stays, students will stay in double or triple occupancy rooms at a hotel.


Open to undergraduate and graduate students, sophomore level and above, from any accredited US college or university who have a minimum 2.5 GPA.

While non-journalism students are welcome to participate, it is recommended that students have an interest in one or more of the following areas:

  • Brand & Market Strategy, Advertising, Public Relations
  • Media, Social Media, Journalism
  • Consumer & Culture Insights –Sociology, Psychology, Anthropology
  • Market & Business Research
  • Creative writing, Literature, History
  • Design, Architecture, Visual Arts & Industrial Design
  • Computer Science, Engineering
  • Entrepreneurship, Innovation, Business Management
Program Faculty: 

Janet Rose, Ph.D., is Professor of the Practice and Director of The Agency, KU’s strategic communications student media organization in the William Allen White School of Journalism and Mass Communications. Throughout her career, Rose has worked as both an executive for consulting and advertising agencies and as an academic and has lived and worked in New York City, Chicago, Los Angeles and Kansas City working on global and national brand and market strategy for organizations and brands such as P&G, Coca-Cola, Walmart, Kohl’s, GSK, VF Corporation and more. Rose’s academic emphasis focuses on understanding consumers and cultural trends to identify intersections of strategic business and marketing opportunity. A passionate supporter of entrepreneurism, she also has founded and has been a consultant to numerous entrepreneurial organizations and start-ups. 



Stauffer-Flint Hall, Room #201 & #203


Study Abroad Information Center
To learn more about your study abroad options, we encourage you to visit the Study Abroad Info Center (105 Lippincott Hall). The Study Abroad Info Center offers walk-in advising for current and prospective students. Drop by to learn more about program options, make an appointment with a study abroad program coordinator, get information on scholarships and financial aid, and talk to returned study abroad students. We also encourage you to explore the resources available on our website to learn more about the application process, KU Core Approved programs, and the cost of study abroad. 

Study Abroad Information Center
Lippincott Hall, Room 105
1410 Jayhawk Boulevard
Hours: Monday - Friday. 9AM - 5 PM
Contact: studyabroad@ku.edu

Study Abroad Financial Advising
The Office of Study Abroad has weekly 'You Can Afford to Study Abroad' Financial Aid and Scholarship Info Sessions/Open Meetings on Wednesday afternoons at 4:00 pm and Thursday afternoons at 2:00 pm in the Info Center (105 Lippincott Hall). The financial aid officer will be happy to take any questions and can offer individual advising at the end of sessions for specific concerns. For those that cannot attend the weekly Info Sessions due to scheduling conflicts, we also offer appointments for financial planning as well as financial aid and scholarship advising for students. Please visit 108 Lippincott Hall or call 785-864-3742 to set up an appointment.


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