May 19-May 30, 2026

• Learn from academic and corporate visits in three different countries on this fast-paced May program
• Observe retailing practices in London and Paris, from everyday staples to high-end luxury brands
• Learn about the marketing and sales challenges and opportunities in post-Brexit Northern Ireland and the Republic of Ireland

The program begins with a three-night stay in Dublin. Visits typically include visits with Business faculty at Dublin City University and University College Dublin, as well as with representatives of the Chambers Ireland, the largest business network in Ireland. A day trip to Belfast includes a visit to Queen's University, as well as a walking tour highlighting incidents around the city prior to the Good Friday Accords.

Four nights in London will include a day trip to Stonehenge and Bath, as well as a performance at the Globe Theatre. In addition to corporate visits, the group will have a walking tour of the old City of London, heart of the city's financial district, as well as exploring some of London's premier shopping districts on foot.

The program concludes with four nights in Paris. Corporate visits will focus on aviation and luxury retail. Students will have one day for tourist activities, prior to the conclusion of the program.

Three hours of academic credit are granted by The University of Kansas upon successful completion of the program. Students will enroll in either MKGT 400 Special Topics in Marketing: Marketing and Sales in Europe or IBUS 500 Individual Research in International Business.

Course requirements include several pre-program meetings, most scheduled on campus during the spring semester, and a paper after the travel concludes.  The meetings will allow students to learn about global marketing and sales practices, workforce challenges, and emerging technologies unique to global sales efforts. They will also visit with area business leaders and companies who have operations in Europe to understand their marketing and sales strategies. Additionally, these meetings provide an opportunity for students to meet others who will be participating in the program.

While in London and Dublin, the group will visit with businesses of varying size and industries to discuss their marketing and sales strategy and execution as well as critical leadership challenges when managing an international business.   The final paper will offer students the opportunity to reflect on the entire study abroad experience.

Students will be housed in double-occupancy hotel rooms, centrally located in all three cities. Local transportation expenses are included in the program's fees, as well transportation between each city.

All students have unique things to consider when studying abroad. A Traveler Profile is a set of personal factors, characteristics or life experiences that could impact daily life abroad. Your individual Traveler Profile may include things such as your age, foreign language proficiency, gender, medical history, medication use, mental health, mobility, piercings and tattoos, travel experience, and more. 

SAGE is dedicated to creating international engagement opportunities that meet the needs of all our students and providing resources to support you through the process of studying abroad. Before selecting a program, consider how your Traveler Profile may impact your experience abroad in unique ways and talk with your Program Coordinator about any program-specific concerns. Students with documented disabilities should discuss any accommodation needs with their Program Coordinator early in the planning process. 

Check our Traveler Profile pages linked below for information specific to you and other students who may be on your program. 

• Adult Learners and Non-Traditional Students
• First Generation Students
• Physical and Mental Health Histories
• Religious, Spiritual, and Non-Religious Students
• Sexual and Gender Diversity
• Students of Color Abroad
• Students with Children
• Students with Financial Need
• Veterans, Active Duty, and ROTC
• Visible and Invisible Disabilities 

Open to any KU students. Minimum 2.5 GPA required (exceptions considered after submission of a petition).

Program cost for Marketing and Sales in Europe

Faculty Director

Duane Myer, Ph.D. has led this program since it was first offered in 2024. Duane teaches a variety of Marketing courses at the University of Kansas including the principles of Marketing course at the undergraduate level and in the Online MBA, as well as Sales Force Management, and New Product Management. He has also worked in various parts of marketing, sales, and finance in his career.