Course requirements include several pre-program meetings, most scheduled on campus during the spring semester, and a paper after the travel concludes.  The meetings will allow students to learn about global marketing and sales practices, workforce challenges, and emerging technologies unique to global sales efforts. They will also visit with area business leaders and companies who have operations in Europe to understand their marketing and sales strategies. Additionally, these meetings provide an opportunity for students to meet others who will be participating in the program.

While in London and Dublin, the group will visit with businesses of varying size and industries to discuss their marketing and sales strategy and execution as well as critical leadership challenges when managing an international business.   The final paper will offer students the opportunity to reflect on the entire study abroad experience.

All students have unique things to consider when studying abroad. A Traveler Profile is a set of personal factors, characteristics or life experiences that could impact daily life abroad. Your individual Traveler Profile may include things such as your age, foreign language proficiency, gender, medical history, medication use, mental health, mobility, piercings and tattoos, travel experience, and more. 

SAGE is dedicated to creating international engagement opportunities that meet the needs of all our students and providing resources to support you through the process of studying abroad. Before selecting a program, consider how your Traveler Profile may impact your experience abroad in unique ways and talk with your Program Coordinator about any program-specific concerns. Students with documented disabilities should discuss any accommodation needs with their Program Coordinator early in the planning process. 

Check our Traveler Profile pages linked below for information specific to you and other students who may be on your program. 

• Adult Learners and Non-Traditional Students
• First Generation Students
• Physical and Mental Health Histories
• Religious, Spiritual, and Non-Religious Students
• Sexual and Gender Diversity
• Students of Color Abroad
• Students with Children
• Students with Financial Need
• Veterans, Active Duty, and ROTC
• Visible and Invisible Disabilities 

Open to any KU students. Minimum 2.5 GPA required (exceptions considered after submission of a petition).

Program cost for Marketing and Sales in Europe

Faculty Director

Duane Myer, Ph.D. will lead the inaugural program in May of 2024. Duane teaches a variety of Marketing courses at the University of Kansas including the principles of Marketing course at the undergraduate level and in the Online MBA, as well as Sales Force Management, and New Product Management. He has also worked in various parts of marketing, sales, and finance in his career.