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WHU Summer Institute

WHU Summer Institute
Study European business in Europe‘s largest national economy! This program is tailored to business students interested in learning about the business environment in Europe.
Vallendar, Germany
Language of Instruction: 
Academic Disciplines: 
Program Type: 
Summer Non-Faculty Led
  • Study business in English.
  • Earn 3 KU credits in just two weeks.
  • Visit international businesses and major European banks.
  • Experience life in a picturesque German city along the Rhine River.
Program Summary: 

Spend two weeks at one of Germany's most prestigious business schools studying the political and economic environment in Europe and its impact on business in the region.  The WHU Summer Institute offers students the opportunity to explore topics such as trade and monetary integration in Europe and the EU, how to compete in European markets, business strategies for foreign direct investment, luxury brand management, operations management, and cultural aspects of doing business in Europe.  Interspersed with academic lectures, case studies, and group work, students will visit an international company as well as Deutsche Bundesbank or the European Central Bank.  Students earn 3 KU credit hours for the two week course.


The campus of WHU is located in Vallendar in picturesque western Germany, overlooking the Rhine and Moselle Rivers.  Vallendar is a suburb of the 2,000-year-old town of Koblenz.  Koblenz has an abundance of cultural monuments and historic buildings and the area is framed by four low mountain ranges, offering ample opportunity for outdoor activities.  Students can explore the cozy lanes and narrow alleyways of Koblenz and Vallendar, walk the river promenades, and take a boat cruise up and down the Rhine River.  The relaxed and happy atmosphere make Koblenz and Vallendar a friendly area where students will feel right at home.

Vallendar is centrally located in Europe, making travel to other European cities and countries accessible. WHU is located about one hour from Cologne (Köln) and one hour from Frankfurt, known as the financial and business centers of Germany and the fourth and fifth largest cities in the country.

Academic Information: 

The Business, Political and Cultural Environment in Europe

The two-week program includes the following topics:

  • Trade Integration in Europe and the European Union
  • Monetary Integration in Europe: The Euro as Europe‘s Common Currency
  • Competing in European Markets
  • Operations Management in Europe – Embracing Sustainability
  • Business Environment and Strategies of Foreign Direct Investment
  • Investors in Central and Eastern Europe
  • European Marketing
  • Luxury Brand Management

The program also includes visits to both an international company and either the Deutsche Bundesbank or the European Central Bank.

A typical day of class is composed of class sessions and study periods as well as group work in the afternoon.  Course evaluation includes a final exam and group project.  The program is complemented by several cultural events spread out over the two-week period.  Students receive credit from WHU equivalent to 3 KU credits upon successful completion of the program.

WHU - Otto Beisheim School of Management is a small, private business school dedicated to preparing students for productive careers in business. Founded in 1984, WHU is a modern institution that embraces cutting edge research and teaching methods.  With a student body numbering approximately 1200, class sizes are small and students receive a highly interactive, student-centered learning experience.  Course instruction emphasizes cooperative, practice-oriented work.  WHU partners with over 200 universities worldwide and is committed to being an international institution at the forefront of business education in Europe. 


WHU provides students single room accommodations near the WHU campus. Students register for housing through WHU once they have been accepted to the program.

Life Abroad: 

2018 Dates

  • Depart US: May 25 or 26
  • Arrival day: May 27.  Airport pickup at the Frankfurt Airport (Meeting Point Terminal 1) is arranged for Sunday, May 27 between 9:00-10:00 AM.  Students may opt to arrive the night before and stay in a hotel or hostel in Frankfurt (WHU can provide accommodation recommendations).
  • Departure day: June 8

Dress code is casual for classes and business casual for company visits and events. 


Open to KU undergraduate students who have a minimum 2.5 cumulative GPA.  There is no language requirement as all coursework will be taught in English.

Further Reading: 

Scholarships may be available for study abroad programs.  Consult the Center for Global Business Studies website for more information on study abroad scholarships for business students. For general study abroad scholarship information, consult the Office of Study Abroad website.

Learn more about the WHU Summer Institute:

WHU Summer Institute

Exchange @ WHU Campus

WHU International Facebook page


Deadlines extended for selected Winter Break, Spring Break, and Spring semester-long study abroad programs! See below for full list of programs: 

Programs with Extended Deadlines (PDF)


Study Abroad Financial Advising
The Office of Study Abroad has weekly 'You Can Afford to Study Abroad' Financial aid and Scholarship Info Sessions/Open Meetings on Wednesday afternoons from 4:00-5:00 pm and Thursday afternoons from 12:30-1:30 pm in room 203 Lippincott Hall.  For those that can not attend the weekly Info Sessions, we also offer individualized study abroad financial planning as well as financial aid and scholarship advising for students.  Please visit 108 Lippincott Hall or call 785-864-3742 to set up an appointment.

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KU students who study abroad graduate in four years at twice the rate of students who do not study abroad
More than 130 study abroad programs in 75 countries, with instruction in all disciplines and 20+ languages
Students can study abroad for an academic year, semester, summer, spring break, or winter break
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Students participating in semester, academic year, and select summer programs fulfill Goal 4.2 of the KU Core curriculum
Students can fulfill major, minor, certificate, elective, and KU Core curriculum requirements abroad
Programs are available for students in every major at KU
Financial aid is applicable to study abroad programs, and most KU scholarships and grants can be applied to study abroad
The Office of Study Abroad and many academic departments offer scholarships to qualified KU students
By studying abroad, students gain a global perspective on the world and strengthen their career opportunities
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