WU Vienna Marketing Program

photo of WU campus in Vienna

WU Vienna Marketing Program

Study at one of Europe's best business schools in the beautiful and historic city of Vienna.
Location: Vienna, Austria
Language of Instruction: English
Term: Summer
Academic Disciplines: Business
Program Type: Summer Non-Faculty Led
Open to non-KU Students: No
Fulfills KU Core 4.2: No
Fulfills KU Core 5: No

  • Gain practice using marketing tools to implement marketing decisions.
  • Learn from marketing experts at a leading business school in Europe.
  • Earn 3 credits for a KU marketing course.
  • Spend two weeks in beautiful Vienna, a city known for its superior quality of life.

The WU Vienna Marketing Program is a two week summer program consisting of class sessions on marketing topics, collaborative work on a real-world marketing project, networking opportunities, and social and cultural activities intended to familiarize participants with Austrian and European culture. Conducted by KU’s exchange partner WU (Vienna University of Economics and Business) and the IMC University of Applied Sciences Krems (IMC Krems), students will practice applying theoretical concepts to a real-world project and learn how effective marketing tools support marketing decisions.

One of the best aspects of WU is the university’s location in Vienna. Vienna is a bustling capital city of just over 2 million people well-known for its high quality of life, great beauty, and cultural richness. Known as both the "City of Music" due to its musical heritage and the "City of Dreams" as home of the world famous psycho-analyst Sigmund Freud, Vienna teems with fascinating culture, history, music, artwork, food, and architecture. 

Wirtschaftsuniversität Wien (or WU) is one of KU's business exchange partners and is one of the best business schools in Europe. The university specializes in business and economics and its academic strengths are based on its broad research and teaching portfolio. The WU campus is known for its inspiring modern architecture and provides students with state-of-the-art infrastructure for learning.

WU is located in the heart of the city, and students can easily navigate the city by bus, tram or underground (subway) system, and travel throughout Europe via the European Rail Network (EuroRail). The Wein Westbahnhof (Vienna West Rail Station) is easily accessible with trains connecting to Germany, Switzerland, Hungary and more.

All students will receive 3 KU credit hours for MKTG 400: Special Topics in Marketing upon successful completion of this two-week program. MKTG 400 is an advanced business elective.

Courses are taught by a team of experienced WU and IMC Krems faculty. The course emphasizes interactive, hands-on work.

Students have a variety of housing options to choose from in Vienna. WU will provide a list of recommended options after acceptance to the program. Possible accommodation options include student apartments, residence halls, and student-friendly hotels.

Lunches are included on lecture days and most students will have access to kitchen facilities to cook other meals during the program. Kitchen availability will be based on the type of housing option selected. There are also several dining options on the WU campus including budget-friendly meals at the cafeteria (“mensa”), plus restaurants, cafes, and a supermarket. 

SAGE is dedicated to creating international engagement opportunities that meet the needs of all our students and providing resources to support you through the process of studying abroad. Study abroad is achievable for students of all identities including our BIPOC and LGBTQIA+ students, students with disabilities, and students with religious/non-religious viewpoints. Before selecting a program, consider how your identities may impact your experience abroad in unique ways and talk with your Program Coordinator about any program-specific concerns. Students with documented disabilities should discuss any accommodation needs with their Program Coordinator early in the planning process.

Considerations for Austria

Austria has laws in place to protect ethnic and religious minorities, LGBTQIA+ individuals, the differently abled, and other groups. Same-sex marriage is available in Austria and the LGBTQIA+ community is well-developed in all larger cities. Racism and bigotry are not socially accepted although some extremist political parties have been accused of racist sentiments.

Austria mandates accessibility to public buildings and cities and public transportation are generally accessible to individuals with disabilities.  Older sections of the cities and smaller towns may be less accessible due to centuries-old architecture, cobblestone streets, and small indoor spaces.

Source: U.S. Department of State country information pages and Diversity Abroad.

Additional Resources

Check our Identity Abroad page and resources listed below for information specific to you and other students who may be on your program.

Open to undergraduate students enrolled in the KU School of Business. Applicants must have a minimum 2.5 cumulative GPA. There is no language requirement; the language of instruction is English.

Learn more about the WU Vienna Marketing Program:

WU Vienna Marketing Program

Learn more about the city of Vienna:

Welcome to Vienna